He Changed Sports Marketing
Sonny Vaccaro reshaped sports marketing by pioneering athlete-driven branding, transforming endorsement strategy and laying the foundation for modern sports culture.
All Sports
Perez erupts late as San Miguel Beer edges Ginebra in PBA Commissioner’s Cup
![CJ Perez drives past Ginebra defenders during the PBA Commissioner’s Cup clash. [photo credit: Peter Baltazar]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/665229874_1485658916419121_2613851123139541990_n-400x200.jpg)
CJ Perez exploded for 20 points, including a dominant fourth quarter, as San Miguel Beer rallied past Barangay Ginebra, 85-82, in the PBA Season 50 Commissioner’s Cup.
Travis Smyth wins International Series Japan with dramatic eagle on final hole
![Travis Smyth celebrates his International Series Japan victory in Tokyo. [Asian Tour photo]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/ISJ_260405_Travis_Smyth_PM_14-400x200.jpg)
Travis Smyth produced a clutch eagle on the 18th hole to win the International Series Japan by one shot in a thrilling finish near Tokyo.
Gilas Pilipinas Men fall to South Korea in FIBA 3×3 Asia Cup knockout game
![A hard-fought exit for Gilas Pilipinas Men in the FIBA 3x3 Asia Cup after a close loss to South Korea. [FIBA.com]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/Screenshot-2026-04-05-at-23-37-56-Tonga-Philippines-headline-Day-2-of-FIBA-3x3-Asia-Cup-2026-FIBA-3x3-1-400x200.png)
Gilas Pilipinas Men bowed out of the FIBA 3×3 Asia Cup after an 18-15 loss to South Korea in the knockout round in Singapore.
UST’s Dadang, Israel rule inaugural BVR U18 girls tilt in dominant fashion
![Dadang delivers a strong performance at the Nuvali Sand Courts. [BVR photo]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/Screenshot_739-400x200.png)
Cheng Dadang and Eliza Israel of UST captured the first-ever BVR U18 girls title, completing an unbeaten run against local and international competition.
FITEQ backs teqball growth in Philippines as sport gains global momentum
![PHILIPPINE Olympic Committee (POC) president Abraham “Bambol” Tolentino (center) welcomes Fédération Internationale de Teqball president Dr. Victor Huszár (second from left) in a visit last Maundy Thursday at the at the Shangri La Makati. With them are (from left) POC secretary-general Atty. Wharton Chan and PITEQ secretary-general Peter Paul Soliman and executive director Jovy Mamawal. [POC photo]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/cong-bambol_teqball-400x200.jpeg)
The Fédération Internationale de Teqball is pushing to expand the sport in the Philippines, highlighting strong potential for Filipino athletes on the international stage.
NLEX rolls past Phoenix with balanced attack to climb PBA standings
![Robert Bolick leads NLEX with 22 points and 14 assists in a commanding win over Phoenix. [photo credit: Peter Baltazar]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/661996500_1243943294573836_6370078090362487654_n-400x200.jpg)
NLEX leaned on a complete team effort as multiple players stepped up alongside Robert Bolick in a convincing win over Phoenix in the PBA Commissioner’s Cup.
Marketing’s Greatest Sports Gamble
A bold 1984 gamble by Sonny Vaccaro and Nike didn’t just sign Michael Jordan—it reshaped the entire business of sports marketing.
Kim, Imahira tied for lead entering final round of International Series Japan
![Shugo Imahira battles tough wind conditions to join the lead. [Asian Tour photo]](https://sportsbytes.com.ph/wp-content/uploads/2026/04/ISJ_260404_Shugo_Imahira_AM_04-400x200.jpg)
Hongtaek Kim and Shugo Imahira share the lead heading into the final round of the International Series Japan after a challenging third day.
Muhammad Ali broken jaw in 1973 loss to Ken Norton highlights grit behind boxing legend’s legacy
A rare 1973 photo captures Muhammad Ali recovering in a hospital after suffering a broken jaw in his bout against Ken Norton, revealing the champion’s resilience during one of his toughest moments.