by Vincent Juico

Philip Ella “Popoy” Juico spent much of his life serving Philippine sports. He held important positions in government and sports, but his work was not limited to holding office. He was involved in the growth of athletics and other sports in the country.

Juico was born on December 14, 1947. He studied at De La Salle University and later became a sports leader. Before returning to sports administration, he served as Secretary of Agrarian Reform from 1987 to 1989.

In 1996, Juico became chairman of the Philippine Sports Commission. He held the position until 1998. During his time at the PSC, he supported the development of sports for Filipinos of all ages and helped push for a national plan for sports development.

His work in athletics became another major part of his career. He became president of the Philippine Athletics Track and Field Association in 2014 and led the group until 2022. Under his leadership, PATAFA worked on improving its programs and standards for athletes.

One of the important parts of his work was the development of young athletes. Juico believed that the future of Philippine sports depended on giving young people the chance to train, compete and improve.

His time in sports was not without problems. His dispute with pole vaulter EJ Obiena became one of the most talked-about issues in Philippine athletics. The disagreement showed how difficult it can be for sports leaders to balance the needs of athletes, sports groups and the people who support them.

The issue was eventually settled through mediation. It also served as a reminder that sports leaders must listen to athletes and find ways to resolve disagreements for the good of Philippine sports.

Juico also helped establish the Philippine Super Liga and the Shakey’s Super League. These leagues gave more athletes the chance to compete and helped bring attention to volleyball.

He passed away on October 31, 2026, at the age of 78. His death marked the end of a long career in public service and sports administration.

Juico’s life was not only about medals and championships. It was also about the work behind the scenes: building programs, supporting athletes and helping sports groups move forward.

His career had its share of success and controversy. But his contribution to Philippine sports cannot be separated from the years he spent working in athletics and sports administration.

For many people in Philippine sports, Popoy Juico will be remembered as a leader who gave much of his life to the game.