The Professional Fighters League (PFL), the fastest-growing and most innovative MMA organization, has officially partnered with Atturo Tires in a multi-year deal, making the brand the Official Tire Partner of the PFL.

This exciting collaboration will bring high-performance branding and marketing activations to the 2025 PFL World Tournament, featuring in-arena advertising, TV and streaming exposure on ESPN networks, and presenting sponsorship of the ‘Keys to Victory’ segment with MMA analyst Dan Hardy.

Bringing the Partnership to Life

Atturo Tires will gain major visibility across PFL events, including:
✅ In-arena branding and commercial exposure during PFL events
✅ Advertising spots on ESPN’s TV and streaming broadcasts
✅ Sponsorship of ‘Keys to Victory’, where Dan Hardy provides expert fight breakdowns
✅ Engagement with two brand ambassadors to promote the collaboration
✅ Exclusive content on PFL’s digital and social platforms, reaching millions of MMA fans worldwide

A Partnership Rooted in Innovation

“The PFL is incredibly excited to partner with Atturo Tires, a brand that is rapidly growing and moving the industry forward,” said Bryan Calka, Chief Commercial Officer of PFL. “Like the PFL, Atturo Tires believes in groundbreaking innovation, making this a perfect partnership.”

Atturo Tires President Michael Mathis echoed the enthusiasm:

“Becoming the Official Tire of the PFL is an exciting moment for Atturo Tires. The PFL’s passionate fanbase and uniquely high-tech method of showcasing elite talent align perfectly with our mission to deliver high-performance tires that exceed expectations. Just like PFL fighters, Atturo Tires punches above its weight class.”

KLUTCH Sports Group’s Role in the Deal

This partnership was sourced and facilitated by KLUTCH Sports Group’s Global Partnerships division, led by Andrew Feinberg, further strengthening PFL’s growing list of corporate partners.

With this high-impact collaboration, Atturo Tires and the Professional Fighters League are set to elevate the fan experience while driving innovation in both MMA and tire performance.