The Professional Fighters League (PFL) has announced the appointment of media and entertainment executive John Martin as its new Chief Executive Officer. The leadership move signals a bold new chapter for the fast-growing MMA organization as it continues its international expansion and pursuit of global prominence in combat sports.

Martin, a former Chairman and CEO of Turner LLC, brings extensive experience leading major media properties including CNN, TNT, TBS, and Turner Sports. He also served as CFO of Time Warner Inc., where he oversaw financial strategy for Warner Bros., HBO, and Time Warner Cable. His track record in steering billion-dollar companies and his long-standing passion for MMA make him a strategic fit for PFL’s ambitious future.

Strategic leadership to drive next phase of PFL’s growth

“John Martin is THE ideal CEO to lead the next chapter of growth at PFL,” said Donn Davis, PFL Founder and Chairman. “He is a proven media, content, and sports executive who is a respected global leader and business operator at scale.”

Martin will oversee all aspects of PFL operations, including corporate strategy, global management, finances, and personnel. He succeeds Peter Murray, who will now take on the role of CEO of PFL International and lead the company’s rapid rollout of international leagues. Murray will report directly to Martin in the PFL’s expanded leadership structure.

“MMA represents the biggest opportunity in sports, and the PFL has secured a unique position that will never be replicated,” said Martin. “My two greatest passions are leading media companies and MMA, so stepping into the position of PFL CEO is truly a dream role for me.”

From Wall Street to the cage: A lifelong MMA supporter

Martin has not only built a powerhouse media career but is also a lifelong martial arts enthusiast. He began training in his mid-20s, earning a black belt in karate and a blue belt in Brazilian jiu-jitsu, while competing in amateur tournaments into his 40s. Captivated by UFC 1, he became an early advocate for MMA’s potential, both as a sport and a business.

The Wharton and Columbia Business School graduate also played Division I soccer at the University of Pennsylvania. His unique blend of athleticism, business expertise, and media leadership is expected to be a game-changer for the PFL as it scales its operations worldwide.

Martin’s appointment arrives at a pivotal time for the PFL as it positions itself as a top-tier global MMA brand, expanding its league model and increasing its presence through media innovation and fighter-focused competition.