The Women’s National Basketball Association has announced a multiyear partnership with Skechers, officially naming the global footwear company as an official league partner as the WNBA enters its milestone 30th season. The agreement strengthens Skechers’ expanding presence in professional basketball while reinforcing its long-term commitment to women’s sports on a global scale. The deal arrives during a period of rising visibility and commercial growth for the league.

WNBA Chief Growth Officer Colie Edison said the partnership reflects growing global demand from major brands seeking to connect with the league’s athletes and expanding fanbase. She noted that the collaboration will focus on enhancing fan experiences, strengthening engagement, and elevating players across all platforms throughout the season. Skechers executives said the brand has been building its presence in basketball for several seasons, and this partnership marks a major step in bringing its performance footwear directly into the WNBA ecosystem.

League enters growth phase

The WNBA said the partnership comes at a defining moment as the league continues to expand its global footprint and commercial reach. Officials emphasized that the agreement will support new fan engagement opportunities while reinforcing the league’s visibility during its 30th season. The collaboration is also part of a broader trend of increased investment in women’s professional sports from global brands.

Skechers’ involvement in basketball has been steadily growing through athlete partnerships and product development initiatives. The company said its goal is to support performance at every level of the game while ensuring its footwear aligns with the needs of elite athletes competing in high-intensity environments.

WNBA players connected to Skechers, including Jackie Young, Rickea Jackson, and Kiki Iriafen, highlighted the brand’s focus on comfort, feedback, and performance innovation. Young said Skechers supported her throughout a championship season, helping her stay locked in during critical moments. Jackson and Iriafen emphasized the importance of athlete input in shaping product design and improving on-court performance.

Expanding basketball presence

Skechers’ basketball lineup features models such as the SKX NEXUS, SKX Full-Court Press, SKX Resagrip, and SKX Reign, all engineered for cushioning, traction, and responsiveness. The brand’s “Comfort That Performs” philosophy underpins its product strategy, aiming to balance stability and agility for competitive play at all levels.

With the new WNBA partnership, Skechers is expected to expand its visibility across league platforms while deepening its engagement with women’s basketball globally. The collaboration reflects the continued commercial growth of the WNBA as it strengthens its position as one of the fastest-growing professional sports leagues in the world.