Bitget partners with MotoGP to bring crypto trading to the fast lane

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In a groundbreaking fusion of speed, precision, and innovation, cryptocurrency exchange Bitget has announced its official partnership with MotoGP, the premier motorcycle road racing championship. The alliance sees Bitget becoming a Regional Partner for select Grand Prix events across Europe and Southeast Asia during the 2025 MotoGP season.

Crypto meets speed at Mugello and beyond

Launching at the Italian Grand Prix at the legendary Mugello Circuit, the partnership will extend to high-profile races in Germany, Spain, and Indonesia. This collaboration not only positions Bitget in front of millions of motorsport fans but also reflects a deeper synergy — the split-second decisions that define both racing and crypto trading.

Bitget CEO Gracy Chen discusses the partnership’s vision at a media launch

“Racing is a sport of milliseconds; crypto is a market of micro-decisions,” said Gracy Chen, CEO of Bitget. “This partnership is our way of showing the world that success — on the track or on the charts — comes down to smart moves and fearless execution.”

This latest initiative from Bitget is part of its broader mission to bridge Web3 with global entertainment and sport. With over 120 million users and a daily trading volume exceeding $20 billion, Bitget continues to reshape perceptions of crypto by associating it with elite performance and culture.

Jorge Lorenzo leads the charge for ‘Make It Count’

Three-time MotoGP World Champion Jorge Lorenzo headlines the campaign, aligning with Bitget’s signature slogan “Make It Count.” Known for his laser-focused riding style and tactical intelligence, Lorenzo brings authenticity and championship gravitas to the partnership.

“I’ve always believed that you win races not just on instinct — but by making every lap, every line, every second count,” said Lorenzo. “It’s the same mindset Bitget brings to trading, and I’m proud to be part of this story.”

Fans can expect a host of digital and on-site experiences as part of the activation. From exclusive paddock access and rider interactions for influencers and media, to VIP experiences and Bitget-branded trackside elements, the partnership injects the pulse of Web3 into the roar of MotoGP.