Marketing’s Greatest Sports Gamble
A bold 1984 gamble by Sonny Vaccaro and Nike didn’t just sign Michael Jordan—it reshaped the entire business of sports marketing.
athlete branding
Sports in 2026
As 2025 closes, global sports are entering a new era where athletes, not teams, drive attention, technology reshapes broadcasts, and major events redefine commercial reach.
NIL Philippines launches to strengthen athlete branding and commercial opportunities
NIL Philippines has been launched as a new platform to help Filipino athletes build their brands, secure partnerships, and maximize their commercial value beyond sport.