The Manila Hustle 3×3 Season 4 delivered nonstop energy and high-intensity action as elite women’s basketball teams from the Philippines and abroad faced off in a FIBA-approved international invitational. Fans witnessed a fast-paced 3×3 format that tested athletes’ endurance, skill, and mental focus in every moment.

The tournament was designed to place women at the center of the competitive stage, giving Filipina athletes a platform to shine and compete internationally. Every possession emphasized both athletic performance and the visibility of women in basketball, highlighting the growth of the sport in the country.

Elite competition puts Filipina players in the spotlight

Samahang Basketbol ng Pilipinas Executive Director Erika Dy said Manila Hustle has become the benchmark for women’s basketball outside national team competitions. “Women’s basketball in the Philippines is heard about globally because of the hustle,” Dy added.

Players praised the platform for professional and personal growth. Gilas Pilipinas Stars center and two-time UAAP MVP Kacey Dela Rosa described the experience as humbling and empowering, noting the skill and competitiveness of teammates and opponents alike.

Uratex Dream guard and #1 ranked PH 3v3 player Kaye Pingol emphasized that Manila Hustle gives local teams exposure to international competition and showcases women’s talents in a sport often dominated by men.

The tournament also served as a qualifier for the FIBA Women’s Series Shanghai Stop, allowing athletes to measure themselves against top international competition while representing Filipino basketball on a global stage.

Brands and organizers fuel the game’s intensity

Peachy Medina highlighted the importance of purposeful brand partnerships in supporting athletes. Official hydration partner B’lue provided essential support during the fast-paced tournament, ensuring players stayed refreshed and able to perform at peak levels throughout every game.

By backing elite competition and women’s basketball, B’lue reinforced the event’s mission to emphasize endurance, skill, and the “keep going” mentality that defines the sport. The partnership demonstrated how supporting athletes goes beyond sponsorship, actively contributing to higher-quality performance and more exciting games for fans.