The FIFA World Cup 2026 Philippines will enter a new era of commercialization as Aleph takes the lead as the tournament’s exclusive partner in the country. The appointment positions Aleph as the primary gateway for brands seeking advertising, sponsorship, and commercial opportunities across multiple media channels.

Aleph, a global digital advertising company operating at the intersection of media and cross-border payments, represents major platforms in the Philippines including X, Pinterest, Reddit, and TikTok. Its expertise will allow brands to connect with a growing football audience in the Philippines, tapping into the rapidly expanding digital and social engagement surrounding the FIFA World Cup 2026 Philippines.

Anna Dy, Aleph Country Head for the Philippines, highlighted the significance of this partnership. She explained that football has moved from the sidelines to the center of the national conversation. Digital content creation has become the primary way fans experience and share the sport in real-time, offering brands an unprecedented opportunity to engage with audiences that are mobile, expressive, and highly invested.

FIFA World Cup 2026 Philippines set to transform fan engagement

The FIFA World Cup 2026 will feature 48 national teams competing in 104 matches over 39 days, marking the largest tournament in history. For many fans, this may be the last chance to witness legendary players such as Lionel Messi and Cristiano Ronaldo on football’s biggest stage.

As the exclusive media partner, Aleph will orchestrate a comprehensive rollout across free-to-air TV, pay TV, digital streaming, mobile platforms, and video-on-demand. This strategy builds on Asia’s digital success during the FIFA World Cup Qatar 2022, where the region achieved over 1.19 billion digital streaming reaches, leading in both video view share (65.3%) and hours viewed (63%) worldwide.

The FIFA World Cup 2026 Philippines will integrate multiple platforms to maximize reach and engagement. Aleph plans to create a connected experience where live matches, digital content, and social interaction converge, offering fans an immersive way to follow the tournament while allowing brands to activate campaigns across every touchpoint.

Digital advertising and sponsorship opportunities expand

By serving as the single point of access for brands, Aleph ensures streamlined sponsorship and advertising campaigns during the FIFA World Cup 2026 Philippines. Companies will be able to reach audiences on traditional broadcast, digital streaming, and social platforms, enhancing visibility and interaction in one cohesive strategy.

This partnership represents a landmark moment for the Philippine sports marketing landscape. Aleph’s integrated approach aligns with changing consumer behavior, where fans increasingly watch live sports while simultaneously engaging online. Brands tapping into this trend can generate meaningful engagement while participating in one of the world’s most watched sporting events.

On Friday, February 13, 2026, Aleph confirmed its exclusive role in managing FIFA World Cup 2026 Philippines commercialization. The partnership underscores the tournament’s growing importance in Asia’s digital and social media ecosystem and sets the stage for an unprecedented fan experience in the Philippines.