The Philippines’ status as one of the world’s most passionate basketball nations takes center stage this season, as the NBA deepens its commitment to Filipino fans through full-season streaming access across Amazon Prime Video, Cignal, and NBA League Pass.

For the first time, supporters in the Philippines can stream every NBA game live — a move that reflects the country’s growing importance as a global basketball market and one of the league’s most digitally engaged fanbases.

The rollout signals a major investment in Filipino viewership, tapping into the nation’s unique basketball culture where NBA fandom spans generations, social platforms, and daily routines.

NBA elevates digital footprint in PH

The arrival of Amazon Prime Video alongside Cignal and NBA League Pass marks a new phase in the NBA’s long-standing connection with Filipino audiences. With multiple premium streaming options and expanded access, fans can follow every star, rivalry, and storyline in real time.

This digital expansion positions the Philippines as a model for how the NBA can boost international reach through hybrid broadcast and streaming partnerships.

Industry analysts point to this shift as proof of the league’s confidence in the Filipino market — one that consistently ranks among the most active NBA fan bases online, in community events, and merchandise engagement.

A fanbase built for a new NBA era

The 2025-26 season brings a landscape defined by parity, rising stars, and evolving play styles. With seven different champions in seven seasons, the NBA enters one of its most unpredictable eras in history — and Filipino fans are now primed to follow every twist.

From statistical leaps in pace and skill to new generational stars emerging alongside established icons, the league offers a level of competitive drama fit for a country where basketball passion runs deep.

As the next chapter of the NBA unfolds, the Philippines isn’t just watching — it’s proving why it’s one of the league’s most influential international markets.