Africa24 Group, the continent’s largest media network and operator of four HD television channels, has entered a landmark partnership with the Ivorian MMA Federation to elevate the visibility and professionalism of Mixed Martial Arts (MMA) in Côte d’Ivoire and throughout Africa.

A strategic move for African sports coverage

This collaboration will provide extensive coverage of MMA athletes, competitions, and stories across the Africa24 Sport network—the continent’s first 24/7 African sports news and competition channel. With dedicated programming, exclusive athlete features, and deep dives into the sport’s core values such as discipline, respect, inclusion, and self-improvement, the partnership is poised to reshape the landscape of African combat sports.

Viewers can already catch exclusive footage of the initiative, now available on replay: https://apo-opa.co/40WUROL 

Empowering talent and professionalizing MMA in Africa

For Africa24, this agreement aligns with its broader mission to support the growth of youth sports and position Africa as a global reservoir of athletic talent, particularly in rapidly growing disciplines like MMA. The group will broadcast all MMA competitions, supported by a team of expert journalists and analysts.

Africa24 Group Founder and President Constant NEMALE emphasized the long-term vision:

“This new milestone should benefit all sports, national and continental federations, and Olympic committees across Africa. It’s about building a shared platform that ensures maximum visibility, unparalleled exposure, and unprecedented reach for every sport on the continent.”

Local voices back the vision

According to Jackson Parfait TAPÉ, President of the Ivorian MMA Federation, the sport is gaining ground fast in Côte d’Ivoire:

“MMA in Côte d’Ivoire is evolving quickly, backed by solid structures and promising momentum.”

Guillaume BEDA, Vice President of the federation, added:

“MMA needs greater visibility, not only in Côte d’Ivoire but also globally. This partnership with Africa24 Sport is exactly what the sport needs.”

With this partnership, Africa24 Group solidifies its position as a leading force in African sports media, ensuring that MMA gets the attention it deserves on a continental and global scale.