World Balance continues to champion local sports by teaming up with two of the most respected collegiate women’s basketball programs in the country—University of Santo Tomas (UST) and Far Eastern University (FEU)—to support their athletes with its newly launched, first-ever women’s basketball shoe: the Bounce Bliss.

The partnership marks a milestone for the Filipino active lifestyle brand as it expands its presence in the growing women’s basketball scene. World Balance has made significant strides in volleyball through collaborations with Premier Volleyball League (PVL) teams, and is now setting its sights on another rising sport.

Elite teams gain support with performance-built shoes

The UST Growling Tigresses and the FEU Lady Tamaraws are both formidable teams in the University Athletic Association of the Philippines (UAAP). UST has consistently made Final 4 appearances and played in the Season 87 Finals, while FEU carries a legacy of championship success as it rebuilds toward a top-tier return.

The Bounce Bliss brings performance-centered innovation tailored for the needs of women athletes. With enhanced shock absorption, durable cushioning, and dependable traction, it is designed for confident footwork and stable movements on the court.

Boosting grassroots and collegiate-level basketball

By outfitting both UST and FEU athletes, World Balance strengthens grassroots sports and highlights the importance of investing in women’s basketball. This initiative reinforces the brand’s ongoing commitment to elevate underrepresented athletes and sports communities in the Philippines.

Through strategic partnerships like this, World Balance contributes to the development of women’s basketball—an area seeing a steady rise in recognition and influence across the local and international scenes.