APO Group Founder and Chairman Nicolas Pompigne-Mognard will attend the prestigious 2025 AIPS Congress and Sports Media Awards from May 13 to 17 in Morocco. The event marks a return to Morocco, with Marrakech last hosting in 2005.

Gathering nearly 300 sports journalists and media professionals, the AIPS Congress is a vital global platform for exploring the future of sports journalism. Discussions will center on innovation, ethical reporting, and the integration of technology into sports coverage.

Championing African Sports Journalism
APO Group has cemented its role as a leader in Africa’s sports media space. With a mission to amplify African sporting narratives, Pompigne-Mognard’s presence at the Congress highlights his commitment to elevating journalism standards across the continent.

Under his leadership, APO Group continues to invest in African sports storytelling. The company empowers journalists and media houses while strengthening Africa’s voice in the global sports arena.

Strategic Partnerships with Global Sports Entities
APO Group plays a pivotal role in African sports through its partnerships with leading organizations. These include its roles with the NBA and Basketball Africa League, strategic collaboration with ANOCA, and prior service as FIFA’s PR agency in Africa for three years.

The group has also supported high-profile initiatives like OM Africa by Olympique de Marseille, NTT Pro Cycling, Lux Afrique Polo Day, and the Beast Foundation. These collaborations reflect APO Group’s long-standing investment in sports development and communications on the continent.

A Recognized Leader in African Media
Pompigne-Mognard has twice been named among the 100 Most Influential Africans by New African magazine. Renowned for his insights into Africa’s media ecosystem, he serves as a trusted advisor to major organizations and a respected voice in international forums.

In addition to his work at APO Group, he advises Rugby Africa’s President and sits on the Advisory Board of the World Football Summit. His vision continues to shape the narrative of African sport on a global scale.

Looking Ahead to AIPS 2025
By participating in the 2025 AIPS Congress and Sports Media Awards, APO Group reaffirms its commitment to African sports journalism. The organization aims to inspire dialogue, collaboration, and higher professional standards across the continent.

Pompigne-Mognard emphasized, “Sport is a powerful driver of unity and economic growth. AIPS provides an important platform to share ideas and strengthen professional standards, and I look forward to engaging in conversations that shape the industry’s future.”