Chelsea Football Club, in partnership with The Ascott Limited, is set to bring The Famous CFC to Bangkok, Thailand, on April 25-26, 2025. Following the success of the Singapore edition, this immersive fan experience will take place at Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, offering Chelsea supporters and Ascott Star Rewards (ASR) members a once-in-a-lifetime opportunity.
Chelsea Legend Gianfranco Zola Headlines the Event
The Bangkok edition of The Famous CFC will feature Chelsea icon Gianfranco Zola, who played for the club from 1996 to 2003. Voted Chelsea’s greatest-ever player in 2003, Zola was instrumental in the club’s success, winning:
- UEFA Cup Winners’ Cup
- UEFA Super Cup
- Two FA Cups
- League Cup
- Community Shield
Zola’s participation in The Famous CFC Singapore in November 2024 drew an overwhelming response, with fans traveling across Southeast Asia to meet him. His warm and approachable nature made a lasting impression, and he is now set to bring that same energy to Bangkok.
“I’m thrilled to be part of The Famous CFC again this year and to return to Southeast Asia,” said Zola. “After my memorable visit to Singapore, I’m looking forward to spending more time with our incredible fanbase in the region and discovering the beauty of Bangkok.”
What to Expect at The Famous CFC Bangkok
The Famous CFC is Chelsea’s global fan engagement program, launched in 2023, to bring the club closer to international supporters. Past editions have taken place in Mumbai, Los Angeles, Singapore, and Kuala Lumpur.
The Bangkok edition will feature:
- Exclusive Meet-and-Greet – Fans can interact with Gianfranco Zola and hear stories from his Chelsea career.
- Chelsea vs. Everton Watch Party (April 26) – Fans can enjoy a matchday atmosphere while watching Chelsea live in action.
- VIP Hospitality Experiences – Exclusive Ascott Star Rewards member perks, including curated stays and priority access.
Casper Stylsvig, Chelsea’s Chief Revenue Officer, expressed excitement about returning to Bangkok:
“This marks our first visit to Bangkok since 2017, and we are delighted to partner once again with Ascott following the successful Singapore event. We look forward to delivering an unforgettable experience for our supporters and ASR members alike.”
Ascott’s Commitment to Chelsea’s Global Fanbase
As Chelsea’s Official Global Hotels Partner, Ascott has been actively engaging fans worldwide through:
- Match-and-stay packages featuring training sessions with Chelsea soccer school coaches at Cobham Training Ground.
- VIP access to Ascott’s private hospitality suite at Stamford Bridge.
- Rebranding of Stamford Bridge Hotel London to Ascott’s lyf brand, enhancing the matchday experience at Chelsea’s home stadium.
“Following the success of The Famous CFC in Singapore, we are thrilled to bring this extraordinary fan engagement experience to Bangkok,” said Tan Bee Leng, Chief Commercial Officer at Ascott. “Our goal is to create meaningful, once-in-a-lifetime experiences that go beyond just booking a stay.”
Win an Evening with Gianfranco Zola – Exclusive for ASR Members
To celebrate The Famous CFC Bangkok, Ascott is launching an exclusive campaign for Ascott Star Rewards (ASR) members. Fans who book and stay at Ascott properties can win a special fan experience, including:
- Exclusive passes to the Ascott x Chelsea pre-match party.
- Special appearance by Gianfranco Zola.
For more details on how to enter, visit: Ascott Chelsea FC Promo.
The Famous CFC Experience Packages
Ascott has launched two exclusive packages for ASR members attending The Famous CFC Bangkok:
-
Intimate Fan Experience with Gianfranco Zola
- Access to the Ascott x Chelsea pre-match party.
- Special appearance by Gianfranco Zola.
- Limited edition Ascott x Chelsea co-branded merchandise pack.
-
Ultimate Weekend with Gianfranco Zola
- Everything in the Intimate Fan Experience package.
- VIP meet-and-greet and photo opportunity with Zola.
These packages come with ASR points, redeemable for stays at Ascott Embassy Sathorn Bangkok, Somerset Rama 9 Bangkok, or other ASR properties.
