Filipino-American basketball star Dwight Ramos has taken on a new role off the court as the latest brand ambassador for Primera Light Brandy. Known for his exceptional skills with Gilas Pilipinas and Levanga Hokkaido in the Japanese B. League, Ramos now represents the brand’s “Dahil Primera Klase Ka” campaign, embodying excellence and premium quality.
Ramos, a fan of brandy himself, shared his enthusiasm for the partnership, stating that Primera Light Brandy is his drink of choice. “Its taste is exquisite, and I am happy to be endorsing a brand that is Filipino-made,” he said.
A Premium Drinking Experience
The “Dahil Primera Klase Ka” campaign brings together Ramos and Barangay Ginebra San Miguel players Japeth Aguilar, Jeremiah Gray, Von Pessumal, and Ralph Cu, showcasing how Primera Light Brandy enhances social moments. Whether after a long training session or a demanding workday, the campaign emphasizes the importance of unwinding with a smooth, refined brandy.
Proudly crafted in the Philippines by Ginebra San Miguel Inc., Primera Light Brandy features a premium blend of imported ingredients from Spain. Its smooth finish and flavorful aroma set it apart, making it a top choice among brandy lovers.
A Brand Recognized for Excellence
The reputation of Primera Light Brandy extends beyond local markets, earning international recognition for its superior quality. The brand secured a gold medal at the 2024 SIP Awards, along with silver medals at the 2024 Monde Selection’s Quality Awards in Brussels and the 2024 International Wine & Spirits Competition in the UK.
Paul Camello, GSMI Group Product Manager for Brown Spirits, highlighted why Ramos is the perfect fit for the brand. “He is well-loved for his charisma and exceptional skills on and off the court. His personality and dedication to his craft mirror Primera Light Brandy’s qualities—elegance, quality, and reliability.”
With its smooth taste, award-winning reputation, and a strong partnership with a beloved basketball icon, Primera Light Brandy continues to establish itself as the premium choice for those who appreciate quality and craftsmanship.
