Sporty Group proudly announces the appointment of Gary Al-Smith, one of Ghana’s most celebrated sports journalists, as Regional Content Lead in Ghana. Gary’s new role underscores the company’s commitment to expanding its presence in key African markets, with Ghana as a focal point.

Gary Al-Smith, known for his innovative approach to sports storytelling, brings a decade of expertise and an illustrious track record to the Sporty Group. His contributions to African sports journalism have earned him recognition on global platforms like CNN, BBC, Al Jazeera, and Sky Sports, among others.

A Career Defined by Excellence

Before joining Sporty Group, Gary spent nine years with Multimedia Group Limited, where he served as Head of Sports. His leadership shaped the company’s radio, TV, and digital platforms, while his expertise in securing broadcast rights for major sporting events amplified Ghana’s presence on the international sports scene.

Currently recognized as Ghana’s reigning Sports Journalist of the Year by the Sports Writers Association of Ghana (SWAG), Gary has established himself as a thought leader in amplifying African stories on a global scale. His collaborations with esteemed organizations like FIFA, UNICEF, and LaLiga highlight his ability to balance local authenticity with international appeal.

SportyTV and New Horizons

Gary has already been a familiar presence on SportyTV, Africa’s premier free-to-air sports channel, offering premium content like LaLiga and the Premier League. His insightful analysis on flagship programs such as Sporty Live and the SportyShow has made him a favorite among audiences across the continent.

In his new role, Gary will lead an innovative content project in Ghana, aimed at strengthening Sporty Group’s engagement with local audiences while reinforcing its position as a leader in African sports media.

Gary’s Vision for Sporty Group

“Joining Sporty Group is an incredible opportunity to build something truly unique in Ghana and across Africa,” Gary shared in a statement. “Sporty’s vision for sports media resonates deeply with my passion for storytelling and innovation. I am eager to bring my expertise to this exciting project and to contribute to shaping the future of sports content on the continent.”

Sporty Group’s Commitment to Africa

The appointment of Gary Al-Smith aligns with Sporty Group’s strategic goal of investing in local talent and pioneering initiatives in the African sports industry. By bringing on board a professional of Gary’s caliber, the company continues its mission to deliver top-tier sports content and unparalleled experiences to audiences across Africa.