Chelsea and Ascott make history with the famous CFC Event in Singapore

Chelsea Football Club, in collaboration with Ascott Limited, brought the exhilarating Famous CFC to Singapore this past weekend, marking a monumental first edition in Southeast Asia. Held on November 30 and December 1, this fan engagement event brought together hundreds of passionate supporters for an unforgettable experience.

The event, anchored at lyf Funan Singapore, included a variety of exciting activities such as football coaching clinics, a watch party for Chelsea’s match against Aston Villa, and exclusive meet-and-greets with Chelsea legend Gianfranco Zola. As Chelsea’s Official Global Hotels Partner, Ascott played a pivotal role in delivering extraordinary experiences to Chelsea fans and Ascott Star Rewards members.

Chelsea Football Club legend Gianfranco Zola (front row, third from right) posed for a group photo with players from SportCares, the philanthropic arm of Sport Singapore, at the rooftop futsal court in Funan on Saturday, 30 November. The football coaching clinic was part of The Famous CFC, Chelsea’s flagship international fan engagement event presented by Ascott, marking the first time the event has travelled to Southeast Asia.

A Historic Fan Event in Southeast Asia

The Singapore edition of The Famous CFC provided an exceptional opportunity for Chelsea supporters in Southeast Asia to connect with their favorite football club in person. The festivities were spread across iconic locations like lyf Funan Singapore, The Robertson House by The Crest Collection, and Ascott Orchard Singapore, offering fans exclusive interactions with Chelsea’s football icons.

Zola, who has long been adored by Chelsea fans, made special appearances at various venues, sharing his love for the fans and reflecting on his celebrated career. During a memorable meet-and-greet at The Robertson House, Zola spent time with Ascott Star Rewards members, taking photos, signing autographs, and even crafting a custom cocktail at Chandu, the hotel’s speakeasy.

Football Clinics and Charity Initiatives

True to its commitment to community, The Famous CFC kicked off with football coaching clinics at The Ark futsal court, where participants were taught by Chelsea coaches. These clinics were made even more special with a visit from Zola, who inspired young players, including those from SportCares and the Singapore Disability Sports Council.

The event also included a live charity auction during a lively dinner at lyf Funan Singapore, where Chelsea fans had the chance to bid on exclusive memorabilia, including shirts autographed by Zola and rising star Cole Palmer. The auction proceeds were donated to the Goh Chok Tong Enable Fund, which supports individuals with disabilities in Singapore.

Chelsea Football Club legend Gianfranco Zola enjoying a friendly game with young beneficiaries from the Singapore Disability Sports Council on Saturday, 30 November, at the rooftop futsal court in Funan. The football coaching clinic was part of The Famous CFC, Chelsea’s flagship international fan engagement event presented by The Ascott Limited (Ascott), underscoring both organisations' commitment to supporting local communities and promoting disability inclusion. — Chelsea Football Club legend Gianfranco Zola enjoying a friendly game with young beneficiaries from the Singapore Disability Sports Council on Saturday, 30 November, at the rooftop futsal court in Funan. The football coaching clinic was part of The Famous CFC, Chelsea’s flagship international fan engagement event presented by The Ascott Limited (Ascott), underscoring both organisations’ commitment to supporting local communities and promoting disability inclusion.

Exclusive Chelsea Match Watch Party

The excitement peaked with a thrilling watch party for Chelsea’s game against Aston Villa. Held at Funan’s atrium, over 250 fans gathered to watch the match live, with Zola celebrating alongside them. Fans were also treated to surprise messages from players like Kiernan Dewsbury-Hall and Marcus Bettinelli, further elevating the event’s festive atmosphere.

Ascott’s Growing Influence in Football

For Ascott, the success of The Famous CFC reflects its growing influence in the world of football. By blending hospitality, entertainment, and sports, Ascott is strengthening its position as a leader in offering unforgettable experiences for Chelsea’s global fanbase. Plans are already underway to bring this fan-favorite event to other cities in 2025, further cementing the Ascott-Chelsea partnership.