![Big events, bigger impact — sports tourism goes national. [PSC photo]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/617412469_1331455962350944_7548995238830720786_n-400x200.jpg)
The Philippines is ramping up its sports tourism push under Administrative Order No. 38, aiming to align with global benchmarks and unlock jobs, investment, and international exposure through major sporting events.
![Pegula serves during her straight-sets victory over the defending champion. [photo credit: Australian Open Instagram]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_600-400x200.png)
Jessica Pegula knocked out defending champion Madison Keys in straight sets and advanced to yet another Australian Open quarterfinal, setting up a familiar showdown with fellow American Amanda Anisimova.
![Serve on point. Mindset locked in. Jannik Sinner is built for the big stages. [photo credit: Australian Open Instagram]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_599-400x200.png)
Jannik Sinner shrugged off his heat-hit scare and delivered a composed straight-sets win over Luciano Darderi to book another Australian Open quarterfinal, extending his Grand Slam consistency and unbeaten run against Italian opponents.
CJ Perez shrugged off early struggles and a sideline incident to deliver a devastating fourth-quarter takeover, pushing San Miguel Beer to a 2-1 lead over TNT in the PBA Philippine Cup Finals.
![Tested but unstoppable. Gauff regains control after a mid-match lapse and secures a big win in Melbourne. [Austalian Open Instagram]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_595-400x200.png)
Coco Gauff recovered from a second-set wobble to defeat Karolina Muchova in three sets, advancing to the Australian Open quarterfinals as her Grand Slam pursuit stayed alive in Melbourne.
![Cyril Ongcoy competes in the men’s 5000-meter T12 event in Thailand [photo credit: PSC]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Cyrill-Ongcoy-400x200.jpg)
The Philippines capped a historic run at the 13th ASEAN Para Games by surpassing its previous best medal haul, highlighted by multiple gold medal performances on the final day in Thailand.
![Zverev delivers a dominant performance at the Australian Open [Australian Open Instagram]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_594-400x200.png)
Alexander Zverev delivered his most authoritative performance of the tournament, sweeping past Francisco Cerundolo in straight sets to advance to the Australian Open quarterfinals.
![Hosogi in action during her straight-sets win at Rizal Memorial Tennis Center [photo credit: Philippine Women's Open / PhilTA]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_593-400x200.png)
Japan’s Sakura Hosogi surged into the main draw of the Philippine Women’s Open after a dominant qualifying win, setting the stage for a historic opening day at the newly renovated Rizal Memorial Tennis Center.
![When Sabalenka finds her rhythm, the rest of the draw feels it. Another statement win at Rod Laver Arena. [Australian Open Instagram]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_592-400x200.png)
Aryna Sabalenka delivered another commanding Australian Open performance, overwhelming Victoria Mboko in straight sets to book her place in the quarterfinals at Rod Laver Arena.
![Rod Laver Arena hosts another dominant performance from Alcaraz [Australian Open Instagram]](https://sportsbytes.com.ph/wp-content/uploads/2026/01/Screenshot_591-400x200.png)
Carlos Alcaraz continued his dominant Australian Open run with a straight-sets win over Tommy Paul, moving one step closer to completing his career Grand Slam in Melbourne.