OG Anunoby helped lead the New York Knicks to a historic NBA title while making footwear history, becoming the first player ever to wear Skechers Basketball shoes during an NBA Finals run as the brand stepped onto basketball’s biggest stage.

The Knicks forward’s championship campaign not only delivered New York a long-awaited Finals breakthrough but also marked a defining commercial moment for Skechers Basketball, which has rapidly expanded its presence in the sport since launching its basketball division in 2023.

Anunoby’s Finals moment and Skechers’ breakthrough

Throughout the playoffs and NBA Finals, Anunoby consistently showcased Skechers Basketball Player Edition (PE) models, bringing unprecedented visibility to the brand on the game’s biggest stage.

His standout Game 4 performance featured the SKX Nexus “NYC Blue” PE, a colorway inspired by New York City and the Knicks’ iconic blue and orange identity. The moment quickly gained traction among fans as the shoe appeared during a pivotal Finals run that helped secure the championship.

Anunoby described the partnership as a growing relationship built on performance and trust.

“Skechers has been an exceptional partner on this journey,” Anunoby said. “I feel like I’m part of the family after only a year together. They truly put care into building footwear that meets my needs. They know I often switch things up mid-game, so having a consistent flow of options helps keep me comfortable and confident on the court. Most meaningful was the ‘NYC Blue’ PE I wore during Game 4 that was a nod to the city, my team, and most importantly, the best fans anyone could ask for.”

The Finals exposure capped off a playoff run that turned Anunoby into one of the defining players of the postseason, while also giving Skechers Basketball its first true championship-stage moment.

From breakout brand to NBA Finals spotlight

Skechers Basketball’s rise has been accelerated by its growing roster of NBA and WNBA athletes, with Anunoby now positioned as one of the brand’s most high-profile ambassadors.

Skechers president Michael Greenberg highlighted the significance of Anunoby’s impact on the company’s rapid growth within the sport.

“Skechers Basketball has been on the court for three seasons with a roster of players in the league – including superstar OG Anunoby,” Greenberg said. “A force to be reckoned with in the regular season, through the playoffs, and especially that heroic Game 4 finisher and key fourth quarter points, OG has driven awareness and excitement for Skechers Basketball and our position in this sport.”

He added that the brand’s long-term ambitions include expanding its basketball footprint even further.

“It’s too early to share specific details, but we do have a signature shoe in the works. Anyone, anywhere who wants to play like OG knows they need Comfort that Performs.”

The championship run also produced viral moments tied to Anunoby’s footwear choices, including Player Edition designs that circulated widely on social media during the Knicks’ title push.

Born in London and raised in the United States, Anunoby’s journey from British-born prospect to NBA champion now includes a unique milestone: helping place Skechers Basketball on the global stage during a Finals run that blended sport, culture, and brand history.

With a signature shoe on the horizon and his profile rising after a championship season, Anunoby’s partnership with Skechers appears set to define the next chapter of both his career and the brand’s expansion in basketball.